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Fundamentals of Digital Marketing

A complete beginner-friendly course covering the fundamentals of digital marketing — from understanding your audience to running your first campaigns. Learn at your own pace, test your knowledge with quizzes, and earn a certificate.

MARK 101
Marketing & Communication
Beginner

Course program

What is Digital Marketing?
Digital vs Traditional Marketing
Quiz 1 — Foundations

What this program gives you

What you get

  • Foundational certificate in digital marketing
  • Live Q&A sessions with marketing faculty
  • Graded marketing audit of a live business
  • Lifetime access to platform video tutorials

Skills you will gain

  • Social media content strategy
  • Basic search engine optimization
  • Email marketing campaign execution
  • Digital advertising platform navigation
  • Audience segmentation analysis
  • Social media metrics reporting

Career opportunities

  • Social Media Coordinator for hospitality and leisure brands
  • Digital Marketing Assistant in small business settings
  • Content Marketing Associate in creative agencies
  • Marketing Intern for e-commerce retailers

Free

Course content is free. The official certificate costs 15 $.

Duration: Up to 3 months

2 students enrolled

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