Back to programs Optistrat Academy
Fundamentals of Digital Marketing
A complete beginner-friendly course covering the fundamentals of digital marketing — from understanding your audience to running your first campaigns. Learn at your own pace, test your knowledge with quizzes, and earn a certificate.
MARK 101
Marketing & Communication
Beginner
Course program
What is Digital Marketing?
Digital vs Traditional Marketing
Quiz 1 — Foundations
What this program gives you
What you get
- Foundational certificate in digital marketing
- Live Q&A sessions with marketing faculty
- Graded marketing audit of a live business
- Lifetime access to platform video tutorials
Skills you will gain
- Social media content strategy
- Basic search engine optimization
- Email marketing campaign execution
- Digital advertising platform navigation
- Audience segmentation analysis
- Social media metrics reporting
Career opportunities
- Social Media Coordinator for hospitality and leisure brands
- Digital Marketing Assistant in small business settings
- Content Marketing Associate in creative agencies
- Marketing Intern for e-commerce retailers
Free
Course content is free. The official certificate costs 15 $.
Duration: Up to 3 months
2 students enrolled
